Good For Her Welcomes Cohort Five!

It’s that time of year when we get to announce that we have a new cohort at Good For Her (GFH). Cohort five has launched! We get an average of forty new applications each year and it was incredibly hard to narrow it down to this select group of exceptional women. This new cohort consists of nine extraordinary entrepreneurs as well as one aspiring entrepreneur. Our members are all founders, primarily in the c-suite, of operating businesses. We bring in a new cohort each year and intentionally keep each cohort small to ensure strong bonds form between members. Our cohort members are selected based on how they will complement the diversity of our current members as well as their willingness to contribute their experience and skills back to the community.

While fundraising is not the only metric of success, our current members have raised over $100M capital since January 2021 — including several $12–20M Series As. Beyond funds raised, these businesses are focused on being great employers with high retention rates, growing revenue exponentially, and building industry leading brands. Our newest cohort members are based in NYC, Boston, Miami, Chicago and Los Angeles. Our newest member companies represent a diverse range of industries — from B2B SaaS, FinTech, EdTech and Digital Health to consumer products and services. While each cohort has a special bond, the GFH community supports all members with our “give as much as you get” philosophy. From quick responses on Slack to jumping on calls in the moment when urgent advice is needed, these women strive to support each other 24×7. We meet as a community in-person a few times a year and cohort members regularly meet with each other one-on-one and in smaller groups off-line.

Herewith, our newest members:

GFH Cohort Five — 2022
Good For Her Cohort Five — 2022

(Listed from top row to bottom row)
Rave Andrews — Aspiring Entrepreneur
Wana Azam — Ullabelle
Lillian Cartwright — ShelfLife
Tiffany Faith Demers — Upkeep
Cindy Estes — Rapt
Ngoc Le — Phase Zero
Kait Margraf Stephens — Brij
Rebekah Wilson — Source Elements
Brittany Wright — Endex
Peggy Yu — Stack Education

Welcome cohort five!!

GFH operates as a registered 501(c)(3) and, in addition to the latest cohort, the organization recently added Monique Jean to its board of directors. ”I’m excited to support an organization dedicated to helping women entrepreneurs connect and build a community. As women, many of us have been in situations where we are the “only”, having a community built by women, for women, is not just about engagement or mentorship, it’s about being intentional in facilitating the progress of women entrepreneurs and supporting them in their journey.” We couldn’t be more thrilled to have you on board, Monique!

About GFH

Julia Austin started GFH to pay-it-forward after her three decades as an operator in the startup industry. “While we still have a long way to go, there has certainly been major progress since my early years in startup land when I was often the only woman in the boardroom. I didn’t feel I could fully celebrate my success without ensuring that the next generation of female leaders had access to the resources and support systems I never had.” You can read more about the founding story of GFH here.

GFH has had tremendous support from valuable women in the community. Jenny Fielding, General Partner at The Fund says “It is critical for underrepresented members of the startup community to have a trusted network like Good For Her to give them the best possible opportunities for success. I have personally seen how this community has supported their members as they build and scale their businesses and I am delighted to see this new group of entrepreneurs welcomed into the GFH community!”

Best selling author, coach and mentor Kim Scott was an early advocate for launching this non-profit when Julia decided to leave the operating world. She encouraged Julia to turn the energy around her frustration with the “injustice that surrounded the underrepresented MAJORITY” into efforts that empowered them to overcome adversity. “When underrepresented leaders come together in solidarity, we can confront bias, prejudice and bullying effectively and create teams where everyone can “just work” — in both the justice and the get sh-t done senses of the phrase.”

Check out our website for more information about GFH and pay attention to all of our members — they are doing amazing things!

If you are interested in joining cohort six in 2023, apply here.

Walk The Talk…Every. Damn. Day.

On March 8, 2022’s International Women’s day, from social media posts with the year’s theme of #breakthebias to the New York Times Crossword puzzle theme of women in history, we saw friends, colleagues and leaders across the country proclaim their respect for and commitment to women. It was inspiring to see. However, let’s remember it is what comes after the day of celebration that really matters. The #metoo movement got the ball rolling beyond a special day or month for women in many ways, but are we still talking about it? My friend Susan’s callout of Uber in her famous blog post in 2017 lit a fire that led to lawsuits and the start of some regulatory changes in the heat of the moment, but when the party is over and we’re sweeping up the confetti, are we still keeping the momentum?

Image credit: Imobi Group

Recently on social media, I saw several fundraising announcements that made it all too clear that many companies are talking the talk but not walking the walk on creating equitable working environments. The dichotomy between the images of those who raised extreme amounts of cash for a pre-PMF (product market fit) company to those who raised modest seed rounds for their post-PMF company was infuriating. The posts about someone’s upcoming participation on a “mannel” (all male panel) or their new Crypto team (left) are cases in point. Why don’t they notice what they are doing?? How do companies allow this to happen? Has anything really changed despite all our efforts for equal rights?

This image was posted on Twitter on International Women’s Day ’22 — It has since been removed.

This morning, one of my coaching clients sent me a picture of how he planned to show up at his board meeting today (below, right – shared with permission). It was great to see his solidarity in this moment. In this case, I know Nick’s business, Help Scout, is on the bleeding edge of striving for equality. The company has made conscious efforts to prioritize hiring, culture and product decisions to be sure they remain 100% focused on a diverse team and providing an equitable and inclusive environment for their employees and their customers. They are transparent about how they do this and the metrics they track to stay on top of this focus. More importantly, they keep the beat every single day. Not just during International Women’s Day or Women’s History Month or Black History Month. Every. Damn. Day. 

As I looked at the t-shirt Nick was proudly displaying, I asked myself “Do people know that Nick truly lives the slogans on his t-shirt? Are other companies doing what Help Scout does, but not sharing it broadly to inspire? Do other companies that are announcing mannels or their 5th, homogenous, executive hire despite public proclamations that they understand the practical and ethical importance of diversity simply not believe what they are saying?? Do I give them a pass and hope they’re working hard every day just like the team at Help Scout? Or, do I call it out when I see it? Do I run the risk of getting dismissed as a “salty old broad” or keep challenging this behavior because I just have to do what it takes?” Every. Damn. Day. 

My dear friend Kim Scott’s voice rings in my head frequently reminding me to care personally, to challenge directly and not to display obnoxious aggression. I try to embrace Radical Candor every chance I can (I promise, Kim!), but there are days where I don’t care personally. I am fed up. Tired. Pissed off. I’ve been at this business of combatting bias, sexism, gaslighting and outright discrimination for over three decades. It’s exhausting! I have hope, though. I see more action than I have ever seen. Part of what gives me hope are, to borrow a phrase from Kim’s new book Just Work, “upstanders” like Nick. I don’t have to do all the work, leaders who identify as men understand that they will find more success and also do the right thing by hiring and promoting more diverse people. 

The young people I work with also inspire me. I was conducting office hours with an exceptional student of mine the other day who is a Freshman at Harvard and cross-registered in my graduate-level course. As a young woman of color, she is breaking barriers in many ways. She aspires to be an entrepreneur and can actually believe that this is possible for her. When I was her age, few women dared to have the hopes and dreams that she has. The stories about how I was treated in the executive conference room when I was a college intern would  shock her. The kinds of egregious things that happened all the time 30 years ago are unimaginable to young people today. 

I have tremendous hope for her and her generation of women; for my own three daughters who are already fighting this fight in their early adulthood, and have far more options (and regulations and guardrails) than I ever did at their age. We are shifting, albeit slower than I’d prefer. What can I say, anyone who really knows me knows that I am impatient as hell!

So I ask you, what are you doing on March 9, the day after International Woman’s Day, to affect change? How about on April 1, when Women’s History Month is another moment in the history books? How will you continue to foster growth of your teams and embrace diversity “Every. Damn. Day”? For me, I will continue to push every daily, but also remind myself that change is happening, and celebrate it.  It’s a marathon, not a sprint. I just hope I am around long enough to see what broken bias really looks like. When this topic is no longer a “thing”. That the shift has happened and things ARE in fact as they should be. Equal and just.